About Us

Sacramento Gear Info About Us Sactown Sacgear

We are Kenny, Jared, Justin and Geoff and we are Sacramento Gear. As lifelong friends, we have memories together cheering on the Kings at Arco Arena, eating hotdogs at Raley Field and spending all our money in Footlocker at Arden Fair Mall.

As often as we can, our crew meets up to catch a game at Golden 1. At a game in 2017, something caught our attention. While we saw most people wearing some type of Kings gear, we also noticed a lot of people rocking gear with other logos - there wasn’t a unifying logo for the city we love.

The majority of large cities have iconic logos. When you see the “NY” Yankees logo, it’s a symbol of New York City. That blue dodgers hat has become iconic to the city of Los Angeles, and the “SF” for San Francisco. So why doesn’t Sactown have an “S” logo of our own? We immediately started brainstorming around this idea to create a logo that the city can wear with pride.

 After sketching some designs, we realized that the map of California nests perfectly in the S for Sacramento; an emblem that would allow our community to show their hometown and state wide pride. From that moment on, we knew we had something special and began the 2 year journey to build a brand that symbolizes “Sacramento Proud.” Our goal is to make this “S” the official logo of Sacramento; a symbol of pride for our city. 

Sacramento Gear Sacgear logo breakdown | Represent 916


This brand was created for you and the individuals that represent our great city. Have an idea for a product? Want to see us at an event? Feel like we should partner with your business? Below is our contact information, please reach out, we want to hear from you!


(916) 399-3336